As more companies use IMC and mass audiences continue to fragment,which of the following most likely enables companies to retain and grow customers?

Question

Quizplus · Accepted Answer

Databases developed through direct marketing can help companies to retain and grow customers by providing personalized and targeted communications, offers, and promotions that are relevant to the individual's behavior, preferences, and needs. This improves the customer experience and increases the likelihood of repeat purchases, loyalty, and advocacy. As mass audiences continue to fragment, databases become even more valuable in enabling companies to manage customer relationships across different channels and touchpoints.

As More Companies Use IMC and Mass Audiences Continue to Fragment,which