REI is a member run co-op that sells outdoor equipment,but they also track the purchases of customers and build a pool of data that guides e-mails,postcards,and announcements,which is a form of

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REI is using database marketing by tracking customer purchases and using that data to personalize their marketing efforts. They are using the data to send targeted e-mails, postcards, and announcements to specific groups of customers based on their purchasing behavior.

REI Is a Member Run Co-Op That Sells Outdoor Equipment,but