Which term refers to an interactive process of addressable communication that uses one or more advertising media to effect,at any location,a measurable sale,lead,retail purchase,or charitable donation,with this activity analyzed on a database for the development of ongoing mutually beneficial relationships between marketers and customers,prospects,or donors?

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The definition provided refers to direct marketing, which involves targeted communication through various advertising media to elicit measurable responses from customers, prospects, or donors. These responses are analyzed on a database for the development of ongoing relationships aimed at mutual benefit. Mass advertising is a form of communication that uses various media to reach a large audience without targeting specific individuals. Sales promotion refers to short-term tactics aimed at stimulating immediate sales. Personal selling involves face-to-face communication between a salesperson and a customer. Network marketing is a type of business model that relies on a network of distributors or representatives to sell products or services directly to customers.

Which Term Refers to an Interactive Process of Addressable Communication