Which term refers to an interactive process of addressable communication that uses one or more advertising media to effect, at any location, a measurable sale, lead, retail purchase, or charitable donation, with this activity analyzed on a database for the development of ongoing mutually beneficial relationships between marketers and customers, prospects, or donors?

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The term that refers to this interactive process is direct marketing, which uses advertising media to initiate a response that can be measured and analyzed on a database for ongoing relationship development. Mass advertising and personal selling are different methods of communication, while sales promotion and network marketing may be used in a direct marketing campaign but do not encompass the entire process described.

Which Term Refers to an Interactive Process of Addressable Communication