Which statement about direct marketing is most likely true?

Question

Quizplus · Accepted Answer

Many customers find direct marketing to be intrusive and cluttered, which can lead to negative attitudes and perceptions of the brand.

Answer: E 
 Direct marketing can actually be easier to measure than other forms of advertising, as it often involves tracking specific responses and actions taken by customers. However, measuring the overall impact and ROI (return on investment) of direct marketing efforts can be more challenging.

Which Statement About Direct Marketing Is Most Likely True