Why is most network TV advertising sold on a participating basis?
A) Most advertisers find the full network lineup coincides most effectively with their target markets.
B) Smaller advertisers are able to buy a limited amount of time and still have nationwide coverage.
C) Network advertising requires only a short lead-time due to the flexibility of the medium.
D) All advertisers receive an identical number of commercial slots from the FCC.
E) All commercials have to be approved by the FCC.
Correct Answer:
Verified
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