A much-hyped rescue on Chicago Fire and the season finales of The Amazing Race and Survivor are intended to get viewers to tune in. Broadcasters use the viewership numbers collected during four annual periods to set advertising rates for the rest of the year. In other words, _____ commonly co-occur when networks are trying to make themselves look attractive to advertisers.

Question

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The term "sweeps" refers to a period of time (usually February, May, July, and November) when Nielsen collects viewership data that networks use to set advertising rates for the remainder of the year. During sweeps, networks often schedule special events, stunts, or finales to attract more viewers and improve their ratings, which in turn can lead to higher advertising rates.

A Much-Hyped Rescue on Chicago Fire and the Season Finales