In television, gross rating points (GRPs) represent the:
A) sum of the potential number of viewers from each target audience.
B) minimum audience share required by a national advertiser on a local station.
C) total number of viewers of a particular media vehicle within a specific geographic area.
D) total audience delivery or weight of a specific media schedule.
E) targeted rating points achieved by a syndicated program.
Correct Answer:
Verified
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