In advertising, the decoding of messages is the responsibility of the creative team.
Correct Answer:
Verified
Q5: The first task for Explorers is the
Q7: A creative strategy is also referred to
Q7: While the conceptualization step is important,the visualization
Q8: Most ads,whether they are informational or transformational,do
Q12: The creative strategy addresses the most important
Q12: The big idea refers to a flash
Q14: Visual cues and metaphors can be used
Q15: People who are value-based thinkers can also
Q15: The creative who takes on the role
Q17: Value-based thinkers are typically better able to
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