The big idea refers to a flash of creative insight that captures the advertising strategy in an imaginative way.
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Verified
Q2: In advertising,it is important for the creative
Q5: The first task for Explorers is the
Q7: A creative strategy is also referred to
Q8: Most ads,whether they are informational or transformational,do
Q10: In advertising, the decoding of messages is
Q14: Visual cues and metaphors can be used
Q15: The creative who takes on the role
Q15: People who are value-based thinkers can also
Q17: Value-based thinkers are typically better able to
Q19: The creative strategy identifies how the ad
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