A creative strategy is also referred to as a copy strategy.
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Q3: Strategy is at the root of all
Q7: While the conceptualization step is important,the visualization
Q10: In advertising, the decoding of messages is
Q12: The creative strategy addresses the most important
Q12: The big idea refers to a flash
Q13: In print media,colorful charts and tables have
Q15: People who are value-based thinkers can also
Q15: The creative who takes on the role
Q17: Value-based thinkers are typically better able to
Q20: As a group,the people who work in
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