Clos du Bois wine pursues an advertising campaign targeting the gay and lesbian community that has been remarkably successful. Its ad in gay publications features a wine cork emblazoned with the Gay Pride rainbow-an instantly recognizable symbol in the gay community. What approach to positioning is the winery using?
A) Cultural symbol
B) Product class
C) Product user
D) Marketing mix
E) Price/quality
Correct Answer:
Verified
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