The most common format used to develop a marketing plan is the _____ plan.

Question

Quizplus · Accepted Answer

The most common format used to develop a marketing plan is the top-down plan, where the overall goals and objectives of the company are determined first, followed by the marketing strategies and tactics to achieve those goals. This approach ensures that the marketing plan is aligned with the overall business strategy and helps to avoid disjointed marketing efforts.

The Most Common Format Used to Develop a Marketing Plan