Desert Knight Golf Resort has just completed a detailed, factual study of the resort's strengths and weaknesses as well as external threats and opportunities. The resort's next step in the development of a marketing plan is to:

Question

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Determining specific marketing objectives is the most logical next step after conducting a SWOT analysis, as it allows the resort to set clear goals that capitalize on strengths, address weaknesses, avoid threats and optimize opportunities. This step is essential to guide the development of effective marketing strategies, tactics and metrics for measuring success. Options A, C, D, and E can only be effectively executed after specific marketing objectives have been established.

Desert Knight Golf Resort Has Just Completed a Detailed, Factual