Assume a bakery that wholesales gourmet pies and cakes to upscale restaurant chains has developed marketing objectives. Which of the following is the BEST sales-target objective for the bakery to use?
A) To increase cheesecake sales to the point where demand exceeds supply every week
B) To increase sales of pecan pies by 3 percent during the next six months
C) To raise net profit by 50 percent during the next three weeks
D) To have most of the staff attend a marketing seminar
E) To build a Web site that attracts new customers
Correct Answer:
Verified
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