The written marketing plan must reflect the goals of top management and:

Question

Quizplus · Accepted Answer

The marketing plan should align with the company's mission and capabilities to ensure that all efforts are aimed at achieving the company's overall goals and objectives. The plan should be based on a thorough understanding of the company's resources and capabilities. Option B is not necessary as top management approval is sufficient, option C is not relevant to the situation, option D is not a recommended strategy, and option E is only one aspect of the situation analysis.

The Written Marketing Plan Must Reflect the Goals of Top