What is the first step in the traditional top-down marketing plan?

Name: What is the first step in the traditional top-down marketing plan?
Brand: Quizplus
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Quizplus · Accepted Answer

The first step in the traditional top-down marketing plan is to conduct a situation analysis, which involves gathering information about the market, target audience, competition, and internal capabilities. This analysis helps to identify opportunities and potential challenges, and provides the foundation for developing an effective marketing strategy.

What Is the First Step in the Traditional Top-Down Marketing