When the owner of the Baskin-Robbins brand name decided to re-invigorate the brand, the firm used several different _____ including creating a launch kit for its brokers and distributors. The kit contained sell sheets, samples, a media kit, and gift items, such as a branded memory stick and an ice cream scoop to help "Scoop Up Sales!"
A) marketing objectives
B) creative mechanisms
C) tactics
D) strategic postures
E) organizational positions
Correct Answer:
Verified
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