Which of the following statements about the target marketing process is true?

Question

Quizplus · Accepted Answer

The target marketing process involves assessing the viability of the segments identified in the market segmentation process first, before selecting one or more target markets. Once the most viable target market has been identified, content, look, feel, and advertising budget can then be determined. Therefore, option E is the correct statement. Option A is incorrect since the target marketing process involves more than just determining the content, look and feel of advertising. Option B is incorrect because primary demand is not a part of target marketing, but rather a part of product promotion. Option C is incorrect because an advertiser can target multiple markets. Option D is incorrect because setting the advertising budget is a separate process from the target marketing process.

Which of the Following Statements About the Target Marketing Process