Which of the following is one of the bases for making purchase decisions in the business market and should be emphasized in promotional appeals?

Question

Quizplus · Accepted Answer

In the business market, product demonstrations are one of the key bases for making purchase decisions as businesses want to ensure that the product meets their specific needs and requirements. Promotional appeals that highlight the product's features and benefits through demonstrations can be very effective in influencing purchase decisions. Brand equity, wholesaler, retailer, and market concentration are also factors that may be considered in business purchase decisions, but product demonstrations are typically the most important.

Which of the Following Is One of the Bases for Making