Seagram's of North America provides its resellers with elaborate point-of-purchase displays to encourage resellers to stock and promote the distillery's products. In this example, Seagram's is using a:

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Seagram's is using a push strategy by providing elaborate point-of-purchase displays to encourage resellers to stock and promote their products. A push strategy involves pushing the product through the distribution channel to the end customer by providing incentives to resellers, such as displays, discounts, and promotions.

Seagram's of North America Provides Its Resellers with Elaborate Point-Of-Purchase