To appeal to a new target market, the maker of Hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. What has been changed?

Question

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The marketing mix includes product, price, place (distribution), and promotion. The maker of Hill's coffee has changed the product's package design (product), reformulated the coffee (product), begun advertising price discounts in women's magazines (price and promotion), and started distributing the product through gourmet coffee shops (place/distribution).

To Appeal to a New Target Market, the Maker of Hill's