What is the next step for a marketer once market segmentation has been done?

Question

Quizplus · Accepted Answer

Once market segmentation has been done, the next step for a marketer is to identify which specific segments they want to target (target marketing process). This involves evaluating the attractiveness of each segment and selecting one or more segments that the marketer believes their product or service can successfully serve. From there, the marketer can develop marketing strategies and tactics specific to each chosen segment.

What Is the Next Step for a Marketer Once Market