Local advertisers and national advertisers most likely differ in terms of:

Question

Quizplus · Accepted Answer

Local advertisers typically have fewer resources available to them compared to national advertisers, who often have larger budgets and access to more advanced advertising tools and technology. This can impact their overall ad penetration and the types of advertising vehicles they are able to use. However, autonomy and consumer credibility may not necessarily differ between local and national advertisers.

Local Advertisers and National Advertisers Most Likely Differ in Terms