Helen Jackson operates a retail store that specializes in children's clothing in a local strip mall. She faces many promotional and advertising decisions on a daily basis, such as what kind of a sale she should conduct after Christmas, for how many days the sale should be held, and what kind of items should be placed on sale. Jackson's advertising focus is on _____ because of its short-term nature.

Question

Quizplus · Accepted Answer

The focus of Jackson's advertising is on tactics because they are short-term promotional activities aimed at achieving specific objectives, such as increasing sales, clearing inventory, or attracting new customers. Jackson needs to make decisions about what kind of sale to conduct, for how long, and what specific items to put on sale to achieve her objectives. This is an example of tactical advertising, rather than strategic advertising (which focuses on long-term goals and positioning). Narrowcasting and broadcasting refer to different methods of delivering advertising messages, while relationships are not directly related to advertising decisions.

Helen Jackson Operates a Retail Store That Specializes in Children's