The abundance principle states that in an economy that produces more goods and services than can be consumed, advertising:

Question

Quizplus · Accepted Answer

In an economy that produces more goods and services than can be consumed, advertising keeps consumers informed of their alternatives. With greater abundance, consumers have more options and it becomes important for advertisers to differentiate their products from competitors. Therefore, advertising plays an important role in informing consumers about the options available to them.

The Abundance Principle States That in an Economy That Produces