Joe is reviewing secondary data his company collected about seasonal variation in consumer spending because he is thinking about developing a new product line. The advantages of using these data are that

Question

Quizplus · Accepted Answer

The advantage of using secondary data is that they can be quickly accessed at a relatively low cost. Option A is incorrect as the data may not necessarily be new. Option C is not always true as historical data may not always predict future trends accurately. Option D is not given in the question stem. Option E is not a valid advantage of using secondary data.

Joe Is Reviewing Secondary Data His Company Collected About Seasonal