A major advantage of primary data collection is that

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Primary data collection can be customized to meet the specific research needs, which is a major advantage over secondary data that may not fully address the research questions. Syndicated databases may be readily available, but they may not provide the exact information required for a particular study. The time it takes to collect primary data can often be longer than obtaining secondary data, and primary data collection is typically more costly. The generality of primary data varies according to the research design and may not meet the needs of every researcher.

A Major Advantage of Primary Data Collection Is That