Question 1

At almost every major university, some group on campus pressures the university to become more green. What does this mean? What does it usually involve? Why would a university want to become greener?

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Question 2

In recent decades, how has income distribution changed in the United States?

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Question 3

"Income distribution in the United States has grown more polarized." What does this mean in general, and what does it mean especially to marketers in the United States?

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Question 4

Gaetana is the new marketing director for a local theater. One of her major responsibilities is to monitor and manage aspects of the theater's immediate environment. What will Gaetana monitor and manage?

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Question 5

Baby Boomers represent a tremendous opportunity for today's marketers. Who are the Baby Boomers? What are they likely to want?

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Question 6

Two of the characteristics of this generational cohort that distinguishes them from Baby Boomers are that they were the first generation to grow up with both parents working, and that half of them have divorced parents. They are unlikely to enjoy greater economic prosperity than their parents. Which generational cohort has these characteristics?

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Question 7

Every year Pam reassesses the economic situation in the target markets her company serves. What factors will Pam likely assess?

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Question 8

Irvina is a general practice physician. Her office includes a number of nurses, clerical assistants, and a physician's assistant. She runs a well-organized practice, but she depends on a variety of corporate partners to create value for her patients. Who are likely to be Irvina's corporate partners and how do they help or hinder her efforts to create value?

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Question 9

Imagine that you have just been made the marketing manager for your university. Your first task is to assess your university's immediate environment. What questions will you likely ask?

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Question 10

In some parts of the United States a long sandwich is called a sub sandwich. In other parts of the country it is called a grinder. This is an example of what type of macroenvironmental factor?

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Question 11

Marketers in the United States are learning that all Hispanic and other minority groups are not alike. Cultural differences exist. Why is it important for marketers to know more about cultural differences among Hispanics?

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Question 12

International marketers new to the United States often struggle to define American culture. What would these international marketers need to study to define American culture and what would they be likely to learn?

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Question 13

Which social trend would lead you to purchase a protection plan against identity theft?

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Question 14

Mary Grace is studying the demographics of the students attending her elementary school. What information will Mary Grace study?

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Question 15

An Uncle Ben's box of rice has a symbol stating that the packaging is made from 100 percent recycled material and encourages consumers to recycle. Identify the social trend being addressed by Uncle Ben's.

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Question 16

Identify which social trend best describes a group of people who are constantly working and would benefit from a valet service that picks up their dry cleaning, goes to the supermarket, and feeds their dog.

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Question 17

What social trend has influenced retailers to make their products available wherever and whenever customers want them?

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Question 18

How can marketers identify potential opportunities?

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Question 19

The United States has often been called the melting pot society, integrating people from many cultures into the social fabric of the country. What challenges do marketers face in assessing U.S. culture?

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Question 20

Which generational cohort is characterized as being highly individualistic, involved in leisure activities, and eternally in love with rock 'n roll?

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Quiz 5: Analyzing the Marketing Environment