Question 1

Explain how gender roles have changed, and how that has influenced marketing practices in the United States.

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Question 2

Discuss the political and regulatory environment of business as it relates to the protection of consumers. Name and describe at least two laws that had a major impact on fair competition, consumer protection, or industry-specific regulation.

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Question 3

Name one technological advance that has affected how consumers research and buy products. Give an example from your own experience.

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Question 4

Why should we, in the U.S, be concerned with the economic problems in European countries like Greece and Spain?

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Question 5

Identify three tactics that a mid-priced motel chain might employ to take advantage of the social trends discussed in the text, in hopes of increasing its business. For each tactic, identify the social trend it is based on.

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Question 6

Why are generational cohorts important to marketers?

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Question 7

Choose one generational cohort and describe it in detail. Then explain how a marketer would use this information to market a specific product, such as laundry detergent.

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Question 8

Name the various social trends that affect marketing, and give one example that demonstrates how each one influences marketing practices.

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Question 9

Suppose that you work in the marketing department at AARP, an organization and interest group for individuals aged 50 and over. The new marketing manager, who is in her late 20s, doesn't think the website is important because older people don't use the Internet. Is she right or wrong, and why?

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Question 10

How is the balance of ethnicities in the U.S. population changing, and what implications does this have for marketers?

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Quiz 5: Analyzing the Marketing Environment