__________ are a measure that indicates what percentage of potential customers act as the marketer hopes by clicking, buying, or donating.

Question

Quizplus · Accepted Answer

Conversion rates measure the percentage of potential customers who perform a desired action, such as making a purchase or donation, in response to marketing efforts. Sentiment rates measure the percentage of positive or negative reactions to a product or brand. Bounce rates measure the percentage of website visitors who leave a site after only viewing one page. Keyword rates measure the effectiveness of specific keywords in driving traffic to a website. Mobilization rates do not exist as a commonly used marketing measurement term.

__________ Are a Measure That Indicates What Percentage of Potential