When measuring social media effectiveness, one important measure is the number of people in an individual's social networks. This is referred to as

Question

Quizplus · Accepted Answer

Social reach refers to the number of people in an individual's social networks, which is an important measure of social media effectiveness. Influence, while related, refers to the individual's ability to impact others in their network. The extended network, target audience, and information flow may be related to social reach, but they do not directly refer to the number of people in an individual's social networks.

When Measuring Social Media Effectiveness, One Important Measure Is the Number