Melanie works for a small computer software company. Her boss is constantly improving its products but neglecting customers, billing, and promoting the company. Her boss is probably stuck in the __________ era of marketing.
A) production-oriented
B) sales-oriented
C) market-oriented
D) value-based marketing
E) retailing-oriented

Question

Quizplus · Accepted Answer

The production-oriented era of marketing focused on improving the production and efficiency of the company's products, but did not necessarily pay attention to customers, billing, or promotion. This aligns with the situation described in the scenario where the boss is primarily focused on improving products but neglecting other important aspects of marketing.

Melanie Works for a Small Computer Software Company