During the market-oriented era,
A) a good product would sell itself.
B) the customer was king.
C) marketing was more important than production.
D) advertising and personal selling were emphasized to make the sale.
E) firms focused on value.

Question

Quizplus · Accepted Answer

During the market-oriented era, businesses focused on understanding and meeting the needs and wants of customers, hence the phrase "the customer was king."

During the Market-Oriented Era