When Jaclyn selects a case of Sprite at the grocery store for her party, she is attracted by the holiday-themed box featuring green and white bells. What Jaclyn is seeing is referred to as the secondary package.
The secondary package is the wrapper or exterior carton that contains the primary package and provides the UPC label used by retail scanners. The packaging is used to attract the consumer's attention.

Question

Quizplus · Accepted Answer

The statement accurately describes what the secondary package is and how it is used to attract consumers.

When Jaclyn Selects a Case of Sprite at the Grocery