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Kellogg's Sells Many Breakfast Cereals, Including Corn Flakes, Rice Krispies

Question 13

True/False

Kellogg's sells many breakfast cereals, including Corn Flakes, Rice Krispies, Frosted Flakes, Raisin Bran, and Special K. This is an example of the breadth of the Kellogg's product mix.
Product line depth (not breadth) equals the number of products within a product line, as in this question.

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