Brand equity is calculated by subtracting sales of generic brands from the sales of branded items in a category.
Brand equity is the set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service.

Question

Quizplus · Accepted Answer

This statement is incorrect. Brand equity is not calculated by subtracting sales of generic brands from the sales of branded items in a category. It is the set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service.

Brand Equity Is Calculated by Subtracting Sales of Generic Brands