For a company like Pepsi-Cola, brand dilution occurs when sells more product than the competition.
Brand dilution refers to overuse of the brand for brand extensions, such that brand equity becomes weaker.

Question

Quizplus · Accepted Answer

Brand dilution occurs when the brand is overused and extended beyond its core identity, leading to a weaker brand equity. Selling more products than the competition does not necessarily result in brand dilution.

For a Company Like Pepsi-Cola, Brand Dilution Occurs When Sells