Claire always liked Lands' End raincoats, so when she was shopping for a winter coat, she just ordered one from Lands' End without thinking too much about it. This demonstrates how brands facilitate purchases.
Brands are often easily recognized by consumers, and because they signify a certain quality level and contain familiar attributes, brands help consumers make quick decisions, especially about their purchases.

Question

Quizplus · Accepted Answer

Brands have been shown to facilitate purchases by providing consumers with recognizable quality levels and familiar attributes, which can lead to quicker decision-making when shopping.

Claire Always Liked Lands' End Raincoats, So When She Was