In entertainment licensing, the major risk to licensees is that the brand will become overexposed.
The licensor is the party granting the license, whereas the licensee is the one using the license to produce products using the licensed characters. For licensors, the major risk is the dilution of the brand.

Question

Quizplus · Accepted Answer

The Answer of In entertainment licensing, the major risk to licensees is that the brand will become overexposed.
The licensor is the party granting the license, whereas the licensee is the one using the license to produce products using the licensed characters. For licensors, the major risk is the dilution of the brand.

In Entertainment Licensing, the Major Risk to Licensees Is That