Brands enable customers to quickly differentiate one firm or product from another.
As consumers become familiar with brands, they can more quickly differentiate between various offerings.

Question

Quizplus · Accepted Answer

Brands are designed to help consumers easily recognize and distinguish between different products or firms, making it easier for them to make purchasing decisions. Over time, as consumers become more familiar with a brand, they may develop stronger associations with it and become more loyal to that particular product or firm.

Brands Enable Customers to Quickly Differentiate One Firm or Product