Brands are assets that can be legally protected through trademarks.
Brands are assets that can be legally protected through trademarks and copyrights and thus constitute a unique form of ownership.

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Brands can be protected through trademarks, which legally protect their use and ownership, and copyrights, which protect creative works associated with the brand. This legal protection makes brands a unique form of ownership that can be valued and transferred.

Brands Are Assets That Can Be Legally Protected Through Trademarks