In a Competitive Market, Perceived Value Is Determined by Consumers

In a competitive market, perceived value is determined by consumers mostly

A) by quantitative analysis of brand personalities.
B) in relationship to the value of competitors' offerings.
C) by weighing primary versus secondary benefits.
D) by trying out different products.
E) through brand association and brand licensing.
The perceived value of a good or service is the relationship between its benefits and its costs. In a competitive market, these benefits and costs will be easiest to evaluate in comparison to competitive offerings.