A __________ brand is one where there is a contractual arrangement between firms allowing one to use its brand name for a fee.
A) franchise
B) joint venture
C) shared
D) common use
E) licensed
This is the definition of a licensed brand, such as Ralph Lauren, which firms pay a fee to use.
Correct Answer:
Verified
Q41: Firms that use the same brand name
Q42: Relatively few consumers like to go to
Q43: When consumers associate a brand with a
Q44: If many consumers in the marketplace are
Q45: One key feature of the value of
Q47: Sometimes brand names become synonymous with a
Q48: Parents of young children have been known
Q49: In a competitive market, perceived value is
Q50: In the case of Band-Aid adhesive bandages,
Q51: Whether they like them or not, most
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents