Solved

Sometimes Brand Names Become Synonymous with a Product Itself

Question 47

Multiple Choice

Sometimes brand names become synonymous with a product itself. If that happens, the brand


A) has achieved brand stabilization.
B) could lose its trademark status.
C) should try co-branding to avoid brand dilution.
D) should consider a new packaging strategy.
E) easily eliminates all competition.
Brand names that become synonymous with the product-like Kleenex, Clorox bleach, and Scotch tape-must protect against the use of the brand name in a generic fashion, or they may lose their trademark on the name.

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