What aspect of the product is being described when a used-car salesperson explains that each car comes with a one-year extended warranty and a two-year maintenance plan?
A) actual product
B) associated services
C) product style
D) product position
E) product concept
Associated services are the nonphysical aspects of the product such as product warranties.
Correct Answer:
Verified
Q102: When Meg planned her trip to Australia,
Q103: Which of the following best describes when
Q105: When a company launches a new product
Q106: About 30% of packaged goods have lost
Q108: When manufacturers try to understand what customers
Q109: Believe it or not, Walmart's first designer
Q109: When a restaurant chain, Big Burgers, launches
Q110: What are the brand components used by
Q111: Some credit cards provide free liability insurance,
Q112: What is wrap rage?
A) customer anger when
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents