According to the Real World case, CRM software works best when used with ___________.
A) a single database
B) two databases
C) no databases
D) one or more vertical files

Question

Quizplus · Accepted Answer

The Real World case emphasizes the importance of having a single database as the foundation for effective CRM software implementation. This allows for consistent and accurate customer data, enabling better customer understanding, segmentation, and personalization. Using multiple databases or relying on vertical files can lead to data inconsistency and fragmentation, hindering the effectiveness of the CRM system.

According to the Real World Case, CRM Software Works Best