From a marketer's perspective,when measuring the effectiveness of an advertisement,a person's awareness refers to
A) whether or not the person purchases the product.
B) how much a person knows about the advertisement.
C) the person's level of consciousness.
D) what the person knows about the company.
E) how many magazines the person reads.
Correct Answer:
Verified
Q1: Attitudes and opinions
A)may be treated interchangeably.
B)are both
Q2: Demographic and socioeconomic characteristics
A) are easily gathered
Q4: In the context of marketing research,a consumer's
Q5: Demographic and socioeconomic characteristics can also be
Q7: The approach towards motivation taken in the
Q8: When marketers speak of a person's awareness
Q9: If a researcher is interested in investigating
Q10: Which of the following is FALSE?
A)AIO research
Q11: Which of the following is the best
Q25: Which of the following is a life-style
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