"Mission Possible" is a non-profit retail store that sells gift items made by artisans from over thirty different underdeveloped countries. This store provides employment to impoverished third world craftspeople and markets their handiwork at a fair price. The store defines its market segment as people who believe in helping others and who feel good about helping others whenever possible. The store uses______________segmentation.
A) demographic
B) psychographic
C) geodemographic
D) ethnic
E) geographic

Question

Quizplus · Accepted Answer

The store uses psychographic segmentation, which involves dividing the market based on social class, lifestyle, or personality characteristics. In this case, the store targets people who believe in helping others and feel good about it, which relates to their values and lifestyle.

"Mission Possible" Is a Non-Profit Retail Store That Sells Gift