The manager of the Golden Orange Drink Company states that he is very concerned with the continuing decline in sales of the company's major product,concentrated orange drink.The manager has asked for your assistance in finding the reasons for the sales decline.The most appropriate way to begin would be with
A)a survey among consumers.
B)an experiment in which price is systematically varied.
C)descriptive research.
D)causal research.
E)exploratory research.

Question

Quizplus · Accepted Answer

The best way to begin investigating the reasons for the sales decline would be to conduct exploratory research. This type of research is useful when the problem or issue is not well defined, as is the case here. Exploratory research can help to identify the underlying causes of the sales decline, such as changes in consumer tastes or preferences, increased competition, or shifts in distribution channels. This initial investigation can then be used to guide more targeted research, such as surveys or experiments, to test specific hypotheses about the causes of the decline.

The Manager of the Golden Orange Drink Company States That